English cricket conjures up many images… of village greens… of willow on leather… of cucumber sandwiches… and, if West Indies’ sponsor Sandals has its way, of sand, sea and… sex.
That’s right, it’s enough to make the brigadiers and colonels of English county cricket choke on their Pimms. But holiday company Sandals is apparently planning to build full-scale beaches – replete with imported sand – at some of the country’s top cricket grounds hosting the West Indies tour.
These constructions are legendary in the “Windies”. But what will the sight of bikini-clad spectators do for cricket’s image?
Well, not all is lost. At least it might boost Channel 4’s viewing figures.