Windies’ new beach to whip up a storm

English cricket conjures up many images… of village greens… of willow on leather… of cucumber sandwiches… and, if West Indies’ sponsor Sandals has its way, of sand, sea and… sex.

That’s right, it’s enough to make the brigadiers and colonels of English county cricket choke on their Pimms. But holiday company Sandals is apparently planning to build full-scale beaches – replete with imported sand – at some of the country’s top cricket grounds hosting the West Indies tour.

These constructions are legendary in the “Windies”. But what will the sight of bikini-clad spectators do for cricket’s image?

Well, not all is lost. At least it might boost Channel 4’s viewing figures.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here