The founders of style magazine Dazed & Confused, Jefferson Hack and photographer Rankin Waddell are to launch a second magazine.
The title will be aimed at a transatlantic readership and will be designed and produced in the US, but printed and published in London.
Its content will be more subject specific than the niche style magazine Dazed & Confused, which covers a ranges of subjects including art, music and fashion.
“The new title is much more specific and it will not be a Britcentric magazine,” says Hack.
Advertising for the bi-annual title, which is expected to be launched in February next year, will be sold from London.
The launch coincides with an effort to boost overseas sales of Dazed & Confused, particularly in the US. A book featuring collected interviews from the magazine called Star Culture, to be published by Phaidon Press, will be launched in the US.
An international fly poster campaign is also scheduled to break in August in locations such as New York, Milan, Paris and Los Angeles.
The latest media pack for Dazed & Confused, which is not audited by the Audit Bureau of Circulations, claims that UK sales are 48,000, while overseas sales are 18,000.