M-box, a new attempt to solve the home-delivery headache of e-commerce, launches this week. Backed by former directors of Unilever and direct marketing agency Brann, the company hopes to offer a much more flexible form of home delivery by making use of milkmen, convenience stores and motorbike couriers. The service will target both dot-coms and major high-street names. With “modular” rather than premium pricing, the plan is to create “a brand which stands for reliability and flexibility”, says a spokeswoman. A similar service, dNet, recently launched in the US.