Scots Premier League hires top marketer

The Scottish Premier League has appointed a former United Distillers & Vintners (UDV) sponsorship chief as marketing director.

The Scottish Premier League has appointed a former United Distillers & Vintners (UDV) sponsorship chief as marketing director.

Stewart Thompson starts this week and replaces Paul Blanchard, who has joined English Premier League club Southampton as commercial director.

Thompson spearheaded UDV’s sponsorship of the Bell’s League Championship and Hennessy Gold Cup. He was also responsible for running the UK division of the Johnnie Walker Ryder Cup.

One of Thompson’s first jobs will be to secure a new broadcast rights contract for the Bank of Scotland-sponsored league. The deal, worth £45m two years ago, is shared between Sky and BBC Scotland and expires in May 2002.

Talks over the new contract will open soon. NTL, which sponsors the top two clubs in the league – Celtic and Rangers – is likely to join Sky and the BBC around the negotiating table.

Thompson says: “I will build the Premier League as a brand and increase revenue through sponsorship and other commercial activities.”

As well as the Bank of Scotland headline deal, the league has associate sponsorship contracts with McDonald’s, Express Newspapers, Mitre and Panini.

Before joining the Scottish Premier League, Thompson worked for sports sponsorship consultancy The Sports Business.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here