UDV promotes J&B boss to global head of whisky

United Distillers & Vintners (UDV) has promoted J&B global marketing director Richard Watling to head its Scotch whisky business as category director.

United Distillers & Vintners (UDV) has promoted J&B global marketing director Richard Watling to head its Scotch whisky business as category director.

Watling will be replaced by Johnnie Walker global marketing director Iain Kennedy. His replacement will be sought internally.

The Scotch role became vacant last November when Rob Malcolm was appointed UDV global marketing director.

A UDV spokesman says: “Watling’s main challenge will be to drive top-line growth for the whole of the Scotch whisky category.

“He will be focusing on our global priority brands: red and black label Johnnie Walker, J&B and the classic malts. Watling will also be responsible for the overall protection of Scotch whisky’s brand reputation.”

Watling is expected to liaise with the Scotch Whisky Association and other bodies to promote Scotch throughout the world.

Kennedy is likely to push for continued growth of J&B in the US, which according to Merrill Lynch accounts for seven per cent of the country’s Scotch whisky market.

J&B is UDV’s top-selling Scotch brand in Spain, with 35 per cent of the country’s Scotch whisky market, according to Merrill.

UDV is reviewing the ad account of UK market leader Bell’s Scotch whisky.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here