Arriva, the transport operator, has appointed Catherine Mason as director of marketing. Mason, a former marketing director of Dairy Crest, was most recently acting as European marketing controller for United Biscuit’s Digestive range.
The $4bn US company that has taken the fitness sector by storm is investing £50m in the UK, including £7m in advertising, as it looks to get its “unique” product and proposition in front of as many people as possible.
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Is this the worst Christmas ad season on record? Data reveals that less than half the number of ads compared with last year have scored three stars or more – with John Lewis just scraping into the top 10.
Tongue-in-cheek spot from Waitrose shows a family fast-forwarding through the new John Lewis ad because they simply can’t wait to eat some festive Waitrose fare.
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