Arriva, the transport operator, has appointed Catherine Mason as director of marketing. Mason, a former marketing director of Dairy Crest, was most recently acting as European marketing controller for United Biscuit’s Digestive range.
As part of the deal, Three customers will also be able to use Snapchat from now on without using any of their data allowance.
Marks & Spencer’s new food campaign shines a spotlight on food standards as new food marketing boss Sharry Crammond looks to “shout louder” about the “issues customers care about”.
Pret A Manger has built a brand positioning based on serving natural food, yet the E numbers in its bread clearly undermine that, so it has to decide whether to change its processes or its advertising.
The mobile giant has streamlined the sales process and made the customer experience “more engaging” by extending the remit of its chatbot TOBi.
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