Atlantic 252 has retained Spirit as creative advertising agency and Carat as its media agency. The station, which is about to launch its first advertising campaign in 18 months, is also looking for a Web design and content agency.
With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
Plus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.
Asda posts first increase in sales for three years as it says focus on price and customer experience has helped attract new shoppers.
Four years ago Greggs was struggling to win over customers but CEO Roger Whiteside has turned things around by shifting focus from bakery to food-on-the-go.
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