Atlantic 252 has retained Spirit as creative advertising agency and Carat as its media agency. The station, which is about to launch its first advertising campaign in 18 months, is also looking for a Web design and content agency.
Marks & Spencer’s new food campaign shines a spotlight on food standards as new food marketing boss Sharry Crammond looks to “shout louder” about the “issues customers care about”.
Pret A Manger has built a brand positioning based on serving natural food, yet the E numbers in its bread clearly undermine that, so it has to decide whether to change its processes or its advertising.
The mobile giant has streamlined the sales process and made the customer experience “more engaging” by extending the remit of its chatbot TOBi.
Having a brand purpose is all very well, but if consumers are going to be believe it is genuine brands must communicate the values internally first.
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