Atlantic 252 has retained Spirit as creative advertising agency and Carat as its media agency. The station, which is about to launch its first advertising campaign in 18 months, is also looking for a Web design and content agency.
As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
From BMW’s spot showcasing its futuristic electric vehicles to a man being confronted by several versions of himself in Apple’s “there’s a better you in you” advert, these are the top 10 most watched ads on YouTube for October.
John Lewis made the decision to “turn left” for this year’s Christmas campaign, according to its customer boss Craig Inglis. But do marketers think that shift in creative has worked, both in terms of engagement and driving sales?
Michelle McEttrick had never worked in retail before she joined Tesco and admits to feeling out of depth when she first started but says the key to building a great team is having a range of people with complementary skills and experience.
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