Atlantic 252 has retained Spirit as creative advertising agency and Carat as its media agency. The station, which is about to launch its first advertising campaign in 18 months, is also looking for a Web design and content agency.
Having finally completed the transition from Thomson to TUI, the travel brand insists package holidays still have a strong future.
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
Twitter and Amazon’s broadcasts have failed to match TV’s enduring reach but digital viewing will inevitably grow, so are ad partnerships the answer or is that just another route in for digital’s Trojan horse?
Authentic leadership is a powerful idea. But if you believe authentic means ‘just being yourself’, you may end up in a mess.
Register and receive the best content from the only title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.
