McCann secures £20m CGNU job

CGNU, the financial services giant formed by the merger of CGU and Norwich Union, has handed its combined £20m advertising account to McCann-Erickson.

The agency, which already works for CGU, beat BMP DDB and Norwich Union’s incumbent Mustoe Merriman Herring Levy to the business. No one at McCann would comment on the win.

As a result of the merger, the CGU brand is likely to be axed, with Norwich Union branding being used across all products.

McCann first won the estimated £14m CGU account in May last year, following the merger of Commercial Union and General Accident.

Mustoe Merriman was appointed to the Norwich Union account worth about £9m in December last year, after the company axed Saatchi & Saatchi (MW October 7 1999). It had only held the brief for two months when the two financial services companies announced their intention to merge, creating a business worth more than £20bn.

The combined financial services giant is also in the process of reviewing its media account.

CIA Medianetwork, which handles CGU, and MBS Media, which buys media for Norwich Union, are likely to pitch for the work, although Universal McCann and Optimedia also work on some CGU brands.

The result of the media pitch is expected in the next two weeks.

Latest from Marketing Week

5 killer stats to start your week

marketing stats

Quantifying advertising’s business impact On average, advertising creates a total profit return on investment over three years of £3.24 for every pound spent. Within that, the research found that TV generated 71% of total profit ROI, ahead of print (18%), online video (4%), radio (3%), outdoor (3%) and online display (1%). Source: Thinkbox, Ebiquity and […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here