Orange executives split over WCRS and Lowe Lintas for £32m account

Executives at mobile phone giant Orange are believed to be split over which agency should handle its &£32m ad account.

Industry sources believe Lowe Lintas & Partners is poised to pick up the account, dealing a severe blow to incumbent WCRS.

Advertising industry insiders are tipping the Interpublic network agency after TBWA GGT Simons Palmer confirmed it was no longer in contention, having been dropped from the pitch list.

It is believed that senior Orange executives favour retaining WCRS, while others prefer to change agency. Lowe Lintas and TBWA pitched for the account following the mobile phone operator’s decision to review (MW March 2), but WCRS is not pitching, as its work is being assessed continuously. An announcement is expected within a fortnight.

WCRS denies it has lost the account it has held for seven years.

A WCRS spokeswoman says: “We have no comment to make on either the decision or the pitch process.”

The &£32m Orange account looks poised to blossom into a &£100m global account following France Telecom’s &£31bn takeover of the UK’s third largest mobile phone network (MW June 8).

France Telecom intends to drop its two mobile phones brands, Itineris and Ola, in favour of using Orange as a global mobile brand.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here