Digest
Maxim, the men’s magazine, has been redesigned to make it ‘cleaner, clearer and up to date’. The redesigned issue will be on sale from June 29.
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Brands take action to wrestle back control of their digital spend
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
For brand purpose to work ‘marketers must take a broader perspective’
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Bob Wootton: Can Blockchain clean up the ad industry?
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.
Marketoonist on how to write a creative brief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
