Digests

Nescafé has appointed McCann-Erickson and 64k to find new ways of integrating its online and offline marketing activity.

Nescafé has appointed McCann-Erickson and 64k to find new ways of integrating its online and offline marketing activity. The brand and website address (nescafe.co.uk) are now prominently featured on a Neon billboard above London’s Piccadilly. The two agencies’ first work is an integrated campaign tied in to the Wimbledon tennis tournament, which began this week.

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