eBay introduces selling fee to ‘maintain quality’

Ebay UK has introduced a listing fee that will be levied on anyone placing an item for auction on its site.

The company has waived this fee since its UK launch in October last year and claims to have seen “incredible expansion” in the months since.

European-based QXL has yet to introduce a similar fee, although it has said it expects to do so at some point in the future. Unlike eBay, it is still making large losses.

In an e-mail to registered eBay customers, UK country manager Jennifer Mowat says the introduction of fees is “to ensure that we maintain a consistent high quality of items for sale” as the site grows in popularity. Fees are already a fact of life on eBay’s US site.

Mowat goes on to claim that the use of fees “benefits both buyers and sellers”. Sellers will be “more likely” to list quality items, which should attract more buyers, resulting in a “vibrant marketplace”.

The level of the fee, which affects sellers only, depends on the type of listing and the minimum starting price specified.

Mowat says the move means eBay UK can invest in developing more services not available on the UK site. These initiatives will be designed to “help make trading safer and easier”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here