McWalter unveils M&S revamp

Marks & Spencer is to recruit more marketers from outside the company in an effort to speed its recovery programme.

Marks & Spencer is to recruit more marketers from outside the company in an effort to speed its recovery programme.

The decision marks the first restructure carried out by group marketing director Alan McWalter. He joined the company in January and became the retailer’s first marketer to sit on the executive board.

The marketing department will be divided into two groups: a marketing strategy unit and a brand design and delivery unit. At least three senior marketers will be brought in from outside, with the remaining positions being filled internally.

Nick Penny, formerly head of M&S’s customer insight unit, has been promoted to head the marketing strategy unit. It will comprise six staff, with responsibility for market research, customer relationship management and brand management.

M&S is seeking a head for its brand design and delivery unit. The new recruit will oversee five staff working on external marketing, in-store marketing, store design and publications.

A M&S spokeswoman says: “The restructure marks McWalter’s opportunity to refocus the department structure and imprint his vision for going forward. It aims to take forward strategic thinking, on the one hand, and delivery, on the other.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here