WWAV Rapp Collins has won the NSPCC &£2m creative account to oversee the next stage of its Full Stop campaign, following a three way pitch against Saatchi & Saatchi and Court Burkitt.
The NSPCC is organising a fundraising weekend in October as part of its campaign to end child abuse launched in March last year. It is looking to Rapp Collins, which is better known for its direct marketing than its creative work, to develop an above-the-line campaign, including TV work, to inform potential donors of how they can make payments.
Marian Rose, head of marketing at the NSPCC, says Rapp Collins won the account because of its experience in charity fundraising. Saatchi was appointed as the creative agency handling the first two stages of the campaign in accounts worth &£4.5m, which were about raising awareness and changing behaviour. Saatchi will be retained by the charity to continue work on building awareness and brand development, says Rose.
She adds: “The first stages were intended to bring about cultural change. The third is about motivating people to give, which we felt was an area of expertise for Rapp Collins, rather than Saatchi.”
Rapp Collins group communications director at Robert Mayes says: “We are particularly pleased because this was a creative pitch and we, as a direct marketing agency, were up against the likes of Saatchi and Burkitt.”