Rapp Collins takes over £2m NSPCC Full Stop campaign

WWAV Rapp Collins has won the NSPCC £2m creative account to oversee the next stage of its Full Stop campaign, following a three way pitch against Saatchi & Saatchi and Court Burkitt.

WWAV Rapp Collins has won the NSPCC &£2m creative account to oversee the next stage of its Full Stop campaign, following a three way pitch against Saatchi & Saatchi and Court Burkitt.

The NSPCC is organising a fundraising weekend in October as part of its campaign to end child abuse launched in March last year. It is looking to Rapp Collins, which is better known for its direct marketing than its creative work, to develop an above-the-line campaign, including TV work, to inform potential donors of how they can make payments.

Marian Rose, head of marketing at the NSPCC, says Rapp Collins won the account because of its experience in charity fundraising. Saatchi was appointed as the creative agency handling the first two stages of the campaign in accounts worth &£4.5m, which were about raising awareness and changing behaviour. Saatchi will be retained by the charity to continue work on building awareness and brand development, says Rose.

She adds: “The first stages were intended to bring about cultural change. The third is about motivating people to give, which we felt was an area of expertise for Rapp Collins, rather than Saatchi.”

Rapp Collins group communications director at Robert Mayes says: “We are particularly pleased because this was a creative pitch and we, as a direct marketing agency, were up against the likes of Saatchi and Burkitt.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here