ScotsPower Retail hires M&C ‘suit

ScottishPower Retail, the domestic appliance retailer, has appointed Ronnie Wayte, deputy group account director at ad agency M&C Saatchi, as its head of retail marketing.

Wayte, who was account director on the Dixons business at M&C, will be responsible for the marketing strategy of ScottishPower’s 190-strong retail chain. He will report to ScottishPower group marketing director Dominic Kelly and retail managing director Ben Idun. He will manage a team of ten staff, along with advertising, design and PR agencies.

Kelly says: “Wayte was selected for the role because of his blue-chip and top-level marketing experience. Wayte’s role will be to maximise sales from existing channels to exploit strategic business differentials, such as the synergies between the energy and retail offer, which are unique to ScottishPower.”

Wayte says: “Since privatisation ScottishPower has developed rapidly and seized opportunities others have overlooked. The acquisition of Demon Internet and the relaunch of telecoms giant Thus has set ScottishPower apart as the sort of company I want to be involved in.”

Wayte has relocated from his London office to Cumbernauld, near Glasgow, to take up the position.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here