Spar chief takes charge of Latium Group marketing strategy

Neil Henry, former marketing director of convenience store chain Spar UK, has been appointed to the new position of group marketing director of home improvement company the Latium Group.

Henry, who took up the post last week, will report to group chief executive Harvey Sampson. He will hold overall responsibility for the marketing strategy of the Cheshire-based group, whose main brands include the double glazing retailers Weatherseal and Everest. Each company will retain responsibility for its own marketing strategy.

Henry, who left Spar last month after five years, says: “I will not be looking after the day-to-day nuts and bolts, but will be looking at developing a marketing strategy across the group.” He says his initial task will be to review the group’s marketing.

Current chairman Brian Kennedy bought the then struggling Weatherseal for £50,000 in 1991. The company changed its name to the Latium Group last year, when it bought seven manufacturing and retailing businesses, including double glazing brand Everest, from the Caradon group for £55m.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here