Yorkshire Electricity draws up its shortlist for £5m creative account

Yorkshire Electricity has drawn up a shortlist of agencies to pitch for its creative account, believed to be worth some &£5m.

The company, which has supplied energy nationally since September 1998, has asked five agencies to pitch for the business.

They are the incumbent Rapier, which won the &£3m account in 1998, Rainey Kelly Campbell Roalfe/Y&R, Partners BDDH, Interfocus and FCA!

The pitch is being overseen by brand and domestic communications manager Nick Booth.

A spokeswoman says: “After two years, we have decided to take a fresh look at our proposition.”

The company has no plans to review its media account, which is handled by New PHD Compass.

Yorkshire Electricity supplies gas and electricity to customers across the UK, mainly in the North of England.

It recently revamped its website to offer online services, including payment of bills, and a green electricity package.

The company is hoping to extend into home services, such as repairs, insurance and security.

Yorkshire Electricity also plans to sell white and brown goods, after signing a deal with electrical retailer Value-Direct.

The company may consider rebranding to raise its national profile.

U-switch, the independent utility Internet start-up company, is talking to agencies about its creative account.

A spokeswoman says the company, which currently has a registered domain name but no website, is in the process of drawing up a shortlist.

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