UDV promotes J&B boss to global head of whisky
Marketing WeekUnited Distillers & Vintners (UDV) has promoted J&B global marketing director Richard Watling to head its Scotch whisky business as category director.
United Distillers & Vintners (UDV) has promoted J&B global marketing director Richard Watling to head its Scotch whisky business as category director.
Music helps to create the right mood for shopping. But retailers must be in tune with customers’ differing tastes to encourage them to make more impulse purchases.
The Leith Agency has seized a £40m slice of Honda business by becoming Honda Motor Europe’s (HME) lead agency in France, Italy and Spain.
I find it amazing that your News Analysis about the Dome (MW June 1) paid so much attention to its promotion when, by true marketing standards, the problem is obviously the product itself. You can’t sell a duff product, however well you dress it up. The Dome does not deliver. “Happy” interpretations of consumer satisfaction […]
The founders of style magazine Dazed & Confused, Jefferson Hack and photographer Rankin Waddell are to launch a second magazine.
BA’s merger talks with KLM signal the rise of global brands over national carrier identities. As the industry consolidates, service will become the new battleground. So was ex-BA chief Ayling right all along?
FCA!’s Shaun McIlrath is critical of many of the posters featured. Although the images are simple and effective, the ideas behind them are, for the most part, too complex to be absorbed by motorists passing by
The GWR Group is to acquire most of the Daily Mail & General Trust’s radio interests in the DMG Radio Group for £146m.
Build-to-order computer manufacturer Gateway is to open 65 stores in BT retail outlets. The deal will allow Gateway to expand into major towns and cities across the UK. It already has 18 stores of its own. Gateway will initially open ten stores within BT Concept units, mainly in the South-east but also Birmingham and Newcastle. […]
P&O Cruises has handed its £7m advertising account to Leo Burnett, while the Starcom Motive Partnership has landed the media business.
In bidding to acquire Redcar racecourse, Chris Akers believes horseracing has the potential to become second only to football. The shell maestro – who is worth £52m – has proved his ability to spot a golden opportunity. His first hurdle is to
The transformation of DIY into a popular pastime is not in evidence on the shop floor, and paint – a highly complex category – is suffering because of it.
NTL has further tightened its grip on the UK football market this week by striking a &£31m partnership with Scottish Premier League champions Rangers and offering the same deal to arch rivals Celtic. The cable giant already has a kit deal with both clubs to prevent alienating itself from either set of sectarian supporters, but […]
Initiative Media is poised for a £6m boost this week by picking up two new accounts from expanding dot-com businesses. Dressmart.com, the branded men’s clothing site, has handed the agency its £3m media planning and buying business. Initiative is also poised to win the £3m media planning and buying account for Proflowers.com, the online rival […]
NatWest marketers are squeezed out as Royal Bank of Scotland merges card services divisions