Month: June 2000

Turning the world upside down

Marketing Week

Agencies often ask what they have to do to get into the pages of Marketing Week. Usually, it is news of an account win. But Ignition Marketing Group has taken another tack. It has gone to the trouble of sending in pictures of their “enviable location” on the South Bank of the Thames with a […]

Throwing more light on the field

Marketing Week

The article “Lifting the veil” (MW June 15) raised some interesting issues; however, there are some added points to be made. There is a perception that field marketing is only associated with packaged goods, but the industry needs to be reminded that the IT industry also uses field marketing. Field marketing is not a science, […]

Data Guardians

Marketing Week

The 1998 Data Protection Act came into force on March 1, bringing implications for all businesses that keep customer data. The Telegraph’s Tony Coad advises how to comply with the new legislation.

FA moots new media arm for Internet rights

Marketing Week

The Football Association is considering setting up a new media division to handle the wireless application protocol (WAP) and Internet rights for its top properties, including the FA Cup and England home internationals. English football’s governing body sold the live TV rights to the BBC and Sky earlier this month, in a three-year joint package […]

C4 deal under threat as smaller racecourses demand bigger share

Marketing Week

The UK’s smaller racecourses are threatening to scupper the Channel 4 consortium’s &£225m bid for TV rights unless they are given a bigger share of the deal – which must be signed by the end of July. The C4 consortium – which includes NTL and BBC – started negotiations with the top racecourses, the so-called […]

Capital One seeks brand boss to head expansion into new sectors

Marketing Week

Capital One, one of the world’s biggest credit card issuers, is hunting for a UK brand director to expand its operation into other areas of financial services and telecoms. The company launched in the US in the early Nineties and set up its UK operation in December 1997. It has more than 25 million cardholders […]

Dome bidder calls in O&M to handle £20m project

Marketing Week

Dome Europe, one of two schemes competing to take over the Millennium Dome next year, has called in ad agency Ogilvy & Mather to develop its marketing strategy and handle its proposed £20m communications budget. The proposals by Dome Europe, which is run by Japanese bank Nomura – also the UK’s largest pub operator – […]

Swedish Match plots first nicotine ‘hit’ chewing-gum for smokers

Marketing Week

Tobacco and lighter giant Swedish Match is believed to be developing the first nicotine chewing-gum for smokers who are not trying to kick the habit. It will be sold as a convenient way for smokers to get a nicotine “hit” in non-smoking environments, such as public transport, according to a source at Swedish Match. But […]

TBWA holds on to £6m Holsten

Marketing Week

TBWA GGT Simons Palmer has retained the £6m Holsten Pils account after a three-way pitch – despite the failure of its Fast Show campaign, which featured characters from the cult TV show.

New school of thought in the canteen

Marketing Week

While school dinners have undergone a rapid change from mash, mushy peas and pie, to burgers, fizzy drinks and chips, the eating environment has often been neglected. But all that is about to change. Brand and communications consultancy SCG London has been briefed by the education and catering arm of the Compass Group to develop […]