I can imagine that Iain Murray doesn’t get a sackfull of fan mail every day, but I read his article in Marketing Week (“Dot-com wealth reveals poverty of American dream”, MW June 15) a few days ago and felt compelled to drop you a line. It is rare that the level of journalism in the […]
Palm computers will offer its European customers ‘mobile’ Internet access within the next 18 months.
Are you a business-to-business (b2b) or a business-to-consumer (b2c) dot-com? Or perhaps you are a recently conceived b2b2c business. You may be an application service provider (ASP) or an Internet service provider (ISP). If you are raising finance, you will know how important these labels are to your success. In August 1999, I was invited […]
Ebay UK has introduced a listing fee that will be levied on anyone placing an item for auction on its site. The company has waived this fee since its UK launch in October last year and claims to have seen “incredible expansion” in the months since. European-based QXL has yet to introduce a similar fee, […]
An increase in channels is shaping different viewing behaviour patterns as people embrace technological change at different speeds, says Torin Douglas.
Ebay UK has introduced a listing fee that will be levied on anyone placing an item for auction on its site. The company has waived this fee since its UK launch in October last year and claims to have seen “incredible expansion” in the months since. European-based QXL has yet to introduce a similar fee, […]
The human body does not lend itself to state regulation, but the public’s desire to expose themselves, fat or thin, should be exploited by advertisers, says Iain Murray.
Amazon.co.uk, the online retailer, is launching a £2.2m television ad campaign through HHCL & Partners. The ad breaks on July 3, featuring the new strapline ‘It’s really easy to get what you want fast’.
Twenty seven leading European publishing groups are donating space in their publications to convince readers that advertising is not manipulative but beneficial. By John Shannon.
Voila.co.uk, the Internet services provider owned by France Telecom, is viewing pitches from agencies for its &£10m creative and media accounts. The shortlist is believed to include Lowe Lintas. The Voila.co.uk marketing team was understood to be attending pitches as Marketing Week went to press. France Telecom launched its Internet portal I-Services in France in […]
Young & Rubicam has bought independent corporate design specialist The Partners, the agency behind the design of Richard Branson’s People’s Lottery.
Duckworth Finn Grubb Walters has been appointed by Korean car company Daewoo to handle the $40m (&£26m) European launch of its new model Tacuma. Duckworth Finn is already Daewoo’s lead agency across Europe, but was asked to pitch separately against Daewoo’s local Spanish and French agencies. The car, which is a space wagon, and will […]
Littlewoods is to cut prices by up to 20 per cent in its high-street and home shopping divisions in an attempt to position itself as the UK’s leading value retailer. The announcement follows yesterday’s release of figures showing retail trading profits had plunged £24m to £81.3m for the year to the end of April. The […]
Cordiant stands to lose a lot of media muscle if it sells its share of Zenith to Publicis. Luckily, it has the upper hand in any talks.
While some event hosts prefer a subtle approach, most choose branding which is highly visible. But whatever the branding style, it must be consistent with the event’s message.