Questioning the value of point-of-sales panels
Marketing WeekMaiden is offering a money-back guarantee on point-of-sale posters, but more data is needed to determine their true value.
Maiden is offering a money-back guarantee on point-of-sale posters, but more data is needed to determine their true value.
Banner ads do work, according to the first independent pan-European study of online advertising effectiveness. Just under half of online consumers believe banner advertising has a viable future, according to the “Banner brand impact study” from Adlink. Undertaken in the UK, Germany, France, Sweden and Spain, the survey of 500 online users (split equally between […]
BBC marketing boss announces over £10m cuts to directorate staff and budgets in major restructure
New Procter & Gamble (P&G) chief executive Alan Lafley this week committed himself to the course set by ousted predecessor Durk Jager.
Publicis buy triggers new merger between Optimedia and Zenith following Publicis’ £1.3bn takeover of Saatchi & Saatchi. The Publicis deal includes Saatchi’s 50 per cent stake in Zenith, which is a joint venture with Cordiant.
CGNU, the financial services giant formed by the merger of CGU and Norwich Union, has handed its combined £20m advertising account to McCann-Erickson. The agency, which already works for CGU, beat BMP DDB and Norwich Union’s incumbent Mustoe Merriman Herring Levy to the business. No one at McCann would comment on the win. As a […]
Ford of Europe is to restructure, separating its commercial and passenger car divisions. Paul Morel, who was based at the car company’s US headquarters in Detroit where he was Ford Division brand strategy manager, has been drafted in to set up the new commercial vehicle division. Morel has worked in commercial vehicles for more than […]
When the heavens opened on the British Grand Prix In April, Silverstone was forced to weather the storm without any insurance cover. What are the benefits of insuring corporate events?
The Web will account for nearly six per cent of all global advertising by 2005, according to online research specialist Jupiter. Total online ad spend is expected to jump to $28bn (£18.6bn) worldwide by 2005, up from $4.3bn (£2.9bn) in 1999, positioning the Internet as “the first marketing medium to offer global reach”. Jupiter unveiled […]
Lastminute.com claims to be breaking new ground with so-called viral marketing, which relies on consumers to spread the word. The website has developed a football game for Palm, the market leader in personal digital assistants. Palm-owning England fans will, from this week, be encouraged to play the “Extra Time” game, which can be downloaded from […]
Chief executives say the funniest things. Just three months ago Saatchi & Saatchi boss Kevin Roberts claimed the agency would never ‘sell out’.
Seafood group Young’s Bluecrest is believed to have appointed Doner Cardwell Hawkins to its &£3m advertising account. Young’s called a review after Grey Advertising resigned the account earlier this year. Grey was appointed to the &£10m pan-European account of rivals Findus in March, and dropped Young’s because of the potential conflict. Young’s marketing director Andrew […]
Andy Edge, marketing controller for Holsten Pils, has been named as Holsten UK marketing director following the shock departure earlier this year of Phil Plowman. Plowman quit the company in March, a week after calling its first ad review in 20 years, leaving Edge to handle the protracted pitch process. Incumbent TBWA GGT Simons Palmer […]
The marketing group at horseracing body The Levy Board has appointed four agencies, including Mustoe Merriman Herring Levy, to handle its &£10m three-year marketing push. The advertising strategy through Mustoe Merriman has yet to be finalised, but the first ads are likely to break in the autumn. It is not known whether the campaign will […]
The article “Listening carefully to the dog that doesn’t bark” reported that “top managers are isolated from the real world” (MW June 8). To my mind, it is merely a natural progression within many organisations for management to advance and adopt a more familiar and mature outlook to the company in which they strive to […]