Month: June 2000

Banners ‘advertising medium of future’ says Adlink report

Marketing Week

Banner ads do work, according to the first independent pan-European study of online advertising effectiveness. Just under half of online consumers believe banner advertising has a viable future, according to the “Banner brand impact study” from Adlink. Undertaken in the UK, Germany, France, Sweden and Spain, the survey of 500 online users (split equally between […]

Saatchi deal to fuel media rejig

Marketing Week

Publicis buy triggers new merger between Optimedia and Zenith following Publicis’ £1.3bn takeover of Saatchi & Saatchi. The Publicis deal includes Saatchi’s 50 per cent stake in Zenith, which is a joint venture with Cordiant.

McCann secures £20m CGNU job

Marketing Week

CGNU, the financial services giant formed by the merger of CGU and Norwich Union, has handed its combined £20m advertising account to McCann-Erickson. The agency, which already works for CGU, beat BMP DDB and Norwich Union’s incumbent Mustoe Merriman Herring Levy to the business. No one at McCann would comment on the win. As a […]

Ford splits commercial and passenger arms

Marketing Week

Ford of Europe is to restructure, separating its commercial and passenger car divisions. Paul Morel, who was based at the car company’s US headquarters in Detroit where he was Ford Division brand strategy manager, has been drafted in to set up the new commercial vehicle division. Morel has worked in commercial vehicles for more than […]

Taking cover

Marketing Week

When the heavens opened on the British Grand Prix In April, Silverstone was forced to weather the storm without any insurance cover. What are the benefits of insuring corporate events?

Web global ad spend to rocket, says report

Marketing Week

The Web will account for nearly six per cent of all global advertising by 2005, according to online research specialist Jupiter. Total online ad spend is expected to jump to $28bn (£18.6bn) worldwide by 2005, up from $4.3bn (£2.9bn) in 1999, positioning the Internet as “the first marketing medium to offer global reach”. Jupiter unveiled […]

Lastminute in link with Palm

Marketing Week

Lastminute.com claims to be breaking new ground with so-called viral marketing, which relies on consumers to spread the word. The website has developed a football game for Palm, the market leader in personal digital assistants. Palm-owning England fans will, from this week, be encouraged to play the “Extra Time” game, which can be downloaded from […]

Doner tipped to win £3m Young’s task

Marketing Week

Seafood group Young’s Bluecrest is believed to have appointed Doner Cardwell Hawkins to its &£3m advertising account. Young’s called a review after Grey Advertising resigned the account earlier this year. Grey was appointed to the &£10m pan-European account of rivals Findus in March, and dropped Young’s because of the potential conflict. Young’s marketing director Andrew […]

Holsten picks Pils chief for director role

Marketing Week

Andy Edge, marketing controller for Holsten Pils, has been named as Holsten UK marketing director following the shock departure earlier this year of Phil Plowman. Plowman quit the company in March, a week after calling its first ad review in 20 years, leaving Edge to handle the protracted pitch process. Incumbent TBWA GGT Simons Palmer […]

Horseracing appoints four in £10m initiative

Marketing Week

The marketing group at horseracing body The Levy Board has appointed four agencies, including Mustoe Merriman Herring Levy, to handle its &£10m three-year marketing push. The advertising strategy through Mustoe Merriman has yet to be finalised, but the first ads are likely to break in the autumn. It is not known whether the campaign will […]

Managers must embrace risks

Marketing Week

The article “Listening carefully to the dog that doesn’t bark” reported that “top managers are isolated from the real world” (MW June 8). To my mind, it is merely a natural progression within many organisations for management to advance and adopt a more familiar and mature outlook to the company in which they strive to […]