Eurostar reviews £25m Y&R task

Eurostar, the Channel Tunnel train operator, is reviewing its pan-European advertising account currently handled by Young & Rubicam (Y&R) and believed to be worth £25m.

The advertising is split between three countries: the UK, France and Belgium.

The UK business, which has a media spend of £11m, was consolidated into Y&R a year ago from St Luke’s.

A spokesman for Eurostar confirmed the review, but refused to reveal details of the pitch or which agencies had been approached. Procurement manager Lisa Thomas, who is based at Eurostar’s Waterloo offices, is overseeing the pitch.

The review is also understood to include direct marketing, which is handled by Rapier, but not media, which is bought by Manning Gottlieb Media.

Eurostar is seeking an agency which has network offices in London, Paris and Brussels. The brief will be to create pan-European campaigns, and develop local work for each of the three markets.

Last November Eurostar lost its group chief executive Hamish Taylor, who left to join Sainsbury’s Bank (MW December 2 1999).

A shortlist will be announced at the end of this month. Y&R is expected to repitch for the business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here