Mail’s saucy press gives C5 a rise

The Daily Mail’s crusade against the lax moral standards of some Channel 5 shows has had an unexpected effect.

The Mail was incensed by C5’s Naked Jungle, in which rotund TV presenter Keith Chegwin presented the show in his birthday suit. The newspaper described it as “plumbing new depths” and “scraping the barrel” in an article that ran to three pages of outrage. The organ has also criticised other saucy output from the channel it refers to as “Channel Filth.”

But overnight viewing figures show C5 has been doing exceptionally well recently. One wayward source suggests this could be a result of the Mail’s knocking campaign.

According to C5 figures, last weekend’s average viewing share was 6.6 per cent – similar to the previous weekend and the second best weekend since its launch. And on Saturday June 24, the channel averaged 7.6 per cent – the third best Saturday since its launch.

Could this sudden upsurge in viewing be the result of outraged Mail readers trying to get an eye-full of the C5 nudity and sauce they have read so much about?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here