Nicotine ‘hit’ gum could be smokescreen

The boys in blue and yellow never cease to amaze. I refer to Brian Wheeler’s remarkable article suggesting that Swedish Match is about to bring out a nicotine chewing gum that – wait for it – will target smokers who, far from trying to give up, can’t get enough of the drug (MW June 29).

Agitated smokers will soon be able sit in the doctors’ waiting room chewing to their heart’s content as they await news of their latest chest x-rays. But, on a more serious note, behind this new product development may lurk a plot far more sinister than making a few bob by stopping habituals from stripping their nails or sucking on the nearest chair leg.

Could it be that – faced with a uniform advertising ban – tobacco companies may soon try to wean children on to nicotine long before they are able to afford £2.00 for a pack of ten? Just think of what marketers could do with bubble-gum machines. And what about the “chewing gum can reduce tooth decay” sell?

Andy Stein

Carlton

Notts

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here