Octagon launches car version of Superbike racing series

Octagon Motorsports, a division of the Interpublic-owned sports and entertainment group, is launching an international motor racing series, called Superstars.

The touring car series is being positioned as a four-wheel version of Octagon’s Superbike World Championship, in which teams use production models. It is being supported by world governing body the Federation International d’Automobile (FIA).

Superstars teams will race specially-tuned cars, not prototype racing vehicles, at top circuits across Europe, including Silverstone and Brands Hatch in the UK, Monza in Italy, and Nürburgring in Germany. The series starts in April next year.

Octagon Motorsports chairman Maurizio Flammini says: “We are confident fans will fill the grandstands to enjoy genuine competitive racing, which will also be highly attractive to armchair fans.”

The company is in negotiations with sponsors and broadcasters about the series, and with leading motorsport teams such as Prodrive and TWR.

The move follows last week’s announcement that Octagon-owned Brands Hatch has won local council approval for the redevelopment of the motor racing circuit. This is despite objections from Formula One team bosses, including Sir Frank Williams, who want the British Grand Prix to remain at Silverstone.

Brands Hatch last year secured the rights to stage the event from the 2002 F1 season. The company still needs government approval for the redevelopment scheme.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here