BBC appoints head of radio marketing

The BBC has appointed a chief radio marketer. Radio strategist James Tatam takes over from Vanessa Griffiths, who is leaving the corporation to be head of marketing at Discovery Networks Europe.

Tatam will become head of strategic marketing for radio when Griffiths leaves at the beginning of August. At present, he works in the BBC’s policy and planning department. Tatam will have responsibility for marketing Radio One, Two, Three, Four, Five Live and digital radio.

He will report to marketing and communications director Matthew Bannister and work closely with director of radio Jenny Abramsky.

Tatam’s appointment comes as BBC directors set out changes to their departments following director-general Greg Dyke’s corporation-wide review.

BBC Radio has been renamed BBC Radio & Music, under Abramsky’s control. The move means music will be represented as a speciality on the BBC’s executive board for the first time.

The Radio Online and Digital Radio teams are being merged to form a Radio New Media department. Meanwhile, the radio business units are being reduced from 15 to eight.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here