News Group Newspapers, which publishes The Sun and News of the World, has appointed Ian Clark, media director for Booth Lockett Makin, as its director of advertising.
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Manchester City already sees women’s football as a “strategic investment” ripe for innovation, but a new report reveals a major barrier lies not only in speaking to, but also reaching, a new wave of fans.
Marketing suffers from a lack of consensus about what’s likely to work and many marketers often kill creative effectiveness by making things more complicated than they need to be.
The recipient of 94 Cannes Lions in four years, Burger King global CMO Fernando Machado is “100% focused on the idea”, as long as it links back to the brand and business strategy.
The School of Marketing is asking marketers to commit to open-up their hiring processes to fresh talent from diverse backgrounds.
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