ONdigital in 1 million subscriptions claim

ONdigital, the pay-TV joint venture between Granada and Carlton, claims it is on target to reach 1 million subscribers by the end of the year. The claim follows a 15 per cent rise in subscriptions for the second successive quarter.

The company, which has also unveiled its full Internet service, added 101,000 subscribers to the end of June, to produce a total of 774,000. It claims it will easily reach the 1 million-mark in the run-up to the peak Christmas period.

ONdigital has built its customer base by increasing its routes to market. These include offering knockdown annual subscriptions for as little as &£26, compared with the standard price of nearly &£84, through online auction QXL.com.

A company spokesman refused to say how many customers have been recruited from the site.

ONdigital chief executive Stuart Prebble says: “We remain on target to achieve 2 million subscribers by the end of 2002.”

The Net service will launch in the autumn and enable viewers to click straight from programming and advertisements to the Net, while the TV picture remains in a corner of the screen. Customers will need to connect their set-top boxes to a telephone line.

The portal has been designed by BBC Resources and e-business consultancy Rubus.

Prebble says: “We will be offering the easiest and most cost-effective way of getting on to the Net – no dish, no cable, no computer.”

Prebble With A Cause, page 30

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here