WCRS in £20m Guardian drive

WCRS has won the creative account for Guardian Media Group’s (GMG) online recruitment site Workthing, which is reportedly being launched with a &£15m to &£20m media spend.

The agency is understood to have pitched against HHCL & Partners and BMP OMD.

It will be responsible for developing brand positioning and a creative campaign to run across TV, radio, cinema, posters and online.

Media buying is being handled by Walker Media and media strategy is through Michaelides & Bednash.

Workthing head of marketing Niall Murdoch says: “It was a tough decision as all the agencies put in a huge amount of work, but WCRS’ proposition had the edge.”

The site will offer a searchable database for jobs and will let users leave an anonymous CV in a database accessible by recruiters. It will also feature industry specific content and general recruitment and training related content.

The service is in a preview phase, called “It’s your thing”, designed to encourage feedback among trade users before a full-scale launch in the autumn. Workthing has established a strategic partnership with GMG’s Guardian Newspapers, which will provide content and information in the media, education and public sectors.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here