McCann-Erickson Central has won the &£8m Jungle.com account just six months after Publicis was assigned to the brief.
Jungle.com marketing director Andy Singleton appointed McCann-Erickson Central after a head-on pitch against Publicis – which was appointed in January to create a &£5m TV branding campaign. Optimedia retains the TV buying account, and IAL keeps the rest of the media business.
McCann-Erickson Central consumer retail division managing director Dean Lovett says his agency will concentrate on retailing. He says: “Jungle has done a lot of brand work with Publicis, now the objective is to sell more product. We will take the branding, keep the friendliness of the brand but add a retail element.”
National press, TV, radio and PR will be used.
Jungle.com launched in August 1999 as an online electrical retailer selling games, music, videos and computer hardware and software at prices lower than the high street’s. It shelved its flotation plans earlier this month in the wake of recent dot-com failures.
The win comes as the Solihull-based arm of McCann UK snares a &£5m corporate branding account for construction company Morrisons. Morrisons is building 15 designer retail outlets across Europe over the next five years, and will manage the shopping centres when they are complete. McCann will create &£5m branding campaign, but an additional budget of &£1m has been ringfenced to launch each designer retail complex.