loses marketing chief, which has just picked up a Yell award for its popular bulletin boards, has parted company with its marketing director.

Sean Kyne, who has a direct marketing background and joined WeddingGuide at the start of the year, has left the company. He was unavailable for comment as Marketing Week went to press. WeddingGuide commercial director Steve Nicholson is unaware of Kyne’s plans.

Nicholson and Kyne joined WeddingGuide in January as part of a &£4m venture capital injection programme. At the time, WeddingGuide saw as a major threat and felt it needed to counteract this with more ambitious marketing than it had used since launching in October 1996.

Kyne oversaw a &£500,000 budget, but Nicholson claims “several tens of thousands” of pounds were wasted on ill-advised mass-market campaigns. However, he doesn’t lay the blame squarely on Kyne and states he “was simply executing what we had agreed as the strategy at that time”.

Nicholson says a new strategic focus will see WeddingGuide forging stronger, but fewer, alliances with some of the UK’s 12,000 wedding-related companies. He is sceptical about the opportunities for generating revenue from straight banner advertising and believes too many dot-coms are “obsessed with stimulating ever greater page impressions that can’t be monetised”.

There are no immediate plans to hire another marketing director. Nicholson, who will assume responsibility for marketing, says: “Trying to split the roles is a waste of time – there’s too much overlap.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here