Daihatsu lures marketing director back after head quits for start-up

Car company Daihatsu has lured Paul Tunnicliffe back to the position of marketing director six years after he left.

Tunnicliffe replaces Frank Gamberini, who has quit to set up a marketing agency.

Since leaving Daihatsu, Tunnicliffe has been working as a consultant at specialist automotive agencies.

The move follows Inchape’s sale of Daihatsu’s UK distribution rights to International Motors (IM). Daihatsu was based in Dover, but it has now relocated to IM’s offices in the West Midlands. One of the main reasons for Gamberini’s departure was his reluctance to relocate to the area.

In April, Daihatsu appointed Birmingham-based Wallis Tomlinson and Feather Brooksbank to handle its advertising and media buying. The business was previously worth £5m, but this budget is expected to decrease under its new owner.

Wallis Tomlinson is expected to be issued with a brief to attract more mature drivers to the marque.

Daihatsu managing director Andrew Edminston says: “We know our key market comprises slightly older customers, who, after a lifetime’s motoring, know what they want from a car.”

According to figures released by the Society of Motor Manufacturers & Traders, Daihatsu’s sales have dropped by more than 50 per cent year on year. This partly reflects a fall in the number of cars Inchape has imported into the UK.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here