ONdigital chief executive Stuart Prebble’s objective of achieving a leading position in the pay-TV market “even if we were incompetent” may be questioned even now (MW July 13). The photograph of ONdigital’s TV e-mail shows that even spelling “address” correctly is beyond it.
Perhaps Prebble should consult more Web-heads before trying to convince us all to ditch our personal computers.
John Elcock
Managing director
Aquarium Web Design
Liverpool
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?