Radio company GWR Group is to roll out a series of compilation CDs based on its programming strands in a joint venture with record companies BMG and Universal Music Group. The first launch, a double CD album “Late night love”, will be released on July 17. It is based on the late night sex and […]
The BBC has appointed a chief radio marketer. Radio strategist James Tatam takes over from Vanessa Griffiths, who is leaving the corporation to be head of marketing at Discovery Networks Europe. Tatam will become head of strategic marketing for radio when Griffiths leaves at the beginning of August. At present, he works in the BBC’s […]
Dyson Appliances has won the latest round in its advertising war with Hoover as the two companies prepare to do battle in the High Court over alleged copyright infringements. The Advertising Standards Authority (ASA) this week called on Hoover to drop claims that its bagless Vortex model was “the most advanced vacuum cleaner on the […]
Bernd Pischetsrieder’s appointment as head of VW’s new luxury division pits him head on against former BMW colleague and arch rival Wolfgang Reitzle, who controls Ford’s pool of luxury marques. With Ford’s brand muscle and his proven success w
Anheuser-Busch is spending £5m through BMP DDB on the first UK television campaign for low-calorie beer Bud Light. The campaign, which breaks next week, builds on an extensive press and poster campaign for the Budweiser variant. The four 30-second executions are based on the theme of great American contradictions, such as the World Series, which […]
Boots the Chemist has scrapped its financial services division and abandoned plans to offer a range of branded savings accounts and life insurance products. The marketing director of Boots financial services division Paul Joyner has quit the company to join global information solutions provider Experian as head of UK and international marketing. The company is […]
Coca-Cola this week starts its nationwide sampling blitz, in which it will give away more than 1 million ice-cold bottles of Coke – just in case you don’t know what the sickly sweet brown stuff tastes like. But, I hear you ask, what will happen to all those classic contour bottles? Will they, like soft […]
WCRS has won the creative account for Guardian Media Group’s (GMG) online recruitment site Workthing, which is reportedly being launched with a &£15m to &£20m media spend. The agency is understood to have pitched against HHCL & Partners and BMP OMD. It will be responsible for developing brand positioning and a creative campaign to run […]
Mills & Boon, the last word in romantic fiction for the past 70 years, has undergone a complete redesign to bring the brand up to date and attract a new generation of readers.
KP Snacks has appointed Mandy Ferguson as marketing director, following the departure of Nick Canning to News Group Media. Ferguson will oversee marketing for KP crisps and snacks brands including Hula Hoops and Skips. She starts her new job on July 31, and will report to managing director Will Carter. Ferguson was previously business group […]
New Alliance & Leicester managing director Peter McNamara has poached a senior marketer from former employer Lloyds TSB to head A&L’s personal banking operation.
BBC governors are becoming increasingly isolated as broadcasting regulators yield to calls for a new, streamlined ‘Ofcom.’ Time to compromise?
Hutchison is to join forces with NTT DoCoMo and KPN to build 3G networks across Europe. But it must establish a strong brand now if it wants to steal rivals’ customers – and stay abreast of new technology.
Higher disposable income levels are fuelling the growth of live music. But the popularity of bigger international acts could drive ticket prices higher.
Thank god for ageing celebrities. The Diary was starting to feel positively geriatric last week, mingling with the beautiful people at the Bacardi London Bar and Club Awards, when who should hove into view but the reliably ludicrous Peter Stringfellow. Looking nearly as old as his hairstyle, the veteran club owner had still managed to […]