Why telecoms giants must share power to go global
Marketing WeekBT and AT&T will have to swallow their competitive pride to make their joint venture work. Consolidation in the telecoms industry depends on it.
BT and AT&T will have to swallow their competitive pride to make their joint venture work. Consolidation in the telecoms industry depends on it.
Electronic text service Teletext has appointed Delaney Lund Knox Warren to handle its £12m advertising business. The advertising campaign will attempt to make Teletext more user-friendly. The new work will coincide with the service’s launch as an information provider on many different platforms. DLKW pitched against WCRS, McCann-Erickson, Grey Advertising and Partners BDDH. The incumbent, […]
Commercial radio has come a long way thanks to the investment and hard work of its big players. Should not-for-profit radio exist at its expense?
Lowe Lintas & Partners Worldwide has won the $100m (£63m) global advertising account for the joint online venture between commercial bank HSBC and investment bank Merrill Lynch.
Bernd Pischetsrieder’s appointment as head of VW’s new luxury division pits him head on against former BMW colleague and arch rival Wolfgang Reitzle, who controls Ford’s pool of luxury marques. With Ford’s brand muscle and his proven success w
Anheuser-Busch is spending £5m through BMP DDB on the first UK television campaign for low-calorie beer Bud Light. The campaign, which breaks next week, builds on an extensive press and poster campaign for the Budweiser variant. The four 30-second executions are based on the theme of great American contradictions, such as the World Series, which […]
Boots the Chemist has scrapped its financial services division and abandoned plans to offer a range of branded savings accounts and life insurance products. The marketing director of Boots financial services division Paul Joyner has quit the company to join global information solutions provider Experian as head of UK and international marketing. The company is […]
Volkswagen advertising chief Bernard Bradley, responsible for the car manufacturer’s &£35m UK ad spend, has left to join Volvo. Bradley, who handed in his notice earlier this week, has been VW’s communications manager for more than a year. He will join Volvo next month as regional communications manager for its Benelux region (UK, Ireland, the […]
It’s taken two years for the reality of the ‘experience economy’ to catch up with the theory. Brands are now creating interactive experiences out of their products and services
These days being a standalone car company is almost as frightening as being a standalone global agency network. Both species know their days are numbered; the only issues are when they will surrender their independence, to whom and for how much. Such thoughts must preoccupy the Quandt family, controlling shareholders in BMW. Publicly, they are […]
Zoom, the web shopping and community portal jointly owned by Arcadia Group and Associated New Media, is looking to become a more independent e-commerce intermediary. Zoom’s retail owner, Arcadia, has suffered from a falling share price as its mid-market brands such as Top Shop, Evans, Burton and Dorothy Perkins are squeezed by more focused retail […]
It’s taken two years for the reality of the ‘experience economy’ to catch up with the theory. Brands are now creating interactive experiences out of their products and services
Euro Disney, which operates the Disneyland Paris theme park, has moved its $50m (&£31m) pan-European advertising account out of Ogilvy & Mather Worldwide and into Leo Burnett in Paris. The move ends a nine-year partnership with O&M Worldwide that dates back to before the park opened in 1992. Burnett picks up the business after pitching […]
A small UK technology company is claiming a world first with the launch this week of “the first intelligent, interactive human voice” on the Internet. Called Talking Forms, the technology is billed as a way to “significantly” reduce “online purchaser diffidence”. Tango Zebra, the company behind Talking Forms, has already made a splash with its […]
What makes vouchers so popular as a reward for clients and employees? In a world of paperless efficiency and e-commerce, it’s their ability to provide a memorable experience.