Month: July 2000

Direct Line’s budget car site Jamjar.com leapfrogs rivals

Marketing Week

Jamjar.com, the recently launched car selling website from Direct Line, appears to have leapfrogged earlier market entrants, with claimed revenues of more than &£1m in its first week of trading. The site has received more than 3 million page impressions and the first car was sold within hours of launch. Jamjar says this “overwhelming success” […]

Michael Higgins named head of college poster site start-up

Marketing Week

Michael Higgins, one of the outdoor advertising industry’s most enduring figures, has re-emerged as head of a new poster company selling ad sites at universities. Higgins, who has worked in various positions in outdoor advertising, most recently as chief executive of US outdoor start-up Van Wagner, has been appointed a director of Unimedia and will […]

Will B2 trigger a domino effect?

Marketing Week

Online and direct banks are in trouble. Faced with the dilemma of whether to run loss-making enterprises or ditch them and risk damaging the brand image, how long will it be before others go the way of B2?

Radio survey shows rising concern over adult material

Marketing Week

Bad language and lewd banter are becoming a turn-off for commercial radio listeners, particularly during the “school run”, according to a major research project. Forty-seven per cent of listeners with children were concerned about the transmission of adult subject matter between 8am and 9am, according to the Listening 2000 survey – jointly commissioned by the […]

Virgin Energy creates new director post

Marketing Week

Online gas and electricity company Virgin Energy has appointed London Electricity head of retail strategy Simon Carter to the newly- created post of commercial director. Carter will be responsible for managing relationships with suppliers such as London Electricity. Virgin Energy is a subsidiary of the Virgin Group’s online home services division Virgin Home. He will […]

Here’s a more mature issue than kids’ ads

Marketing Week

The freedom to advertise sugary and high-fat food products to children is under much greater threat than your article “Sweet nothing” (MW July 6) suggests. It is not only the Independent Television Commission that is looking into the advertising of food products to children. The Office of Trade and Industry and the Food Standards Agency […]

Decaux lures TDI boss to Euro role

Marketing Week

TDI chief executive Jeremy Male has stunned the outdoor industry by defecting to JC Decaux to take over Jean-Francois Decaux’s role as chief executive of Northern Europe. Jean-Francois Decaux will now focus on the group’s strategic and international development, but will remain based in the UK. He says: “Male joins at a time that is […]

Brainteaser to lubricate your mind

Marketing Week

The Diary invites its readers to identify this mystifying object which boasts a six-inch, extendible spout. The accompanying press information provides some clues: “The innovative design will offer precision application, ensuring access to… even the most hard-to-reach places.” It is also a “reliable product for lubrication” and is equipped with safety advantages which include “reducing […]

Lego chief leaves after strategy row

Marketing Week

Lego Europe North managing director Gordon Carpenter has suddenly left the company’s headquarters in Slough. His departure is understood to have followed a disagreement with Danish bosses over the toy manufacturer’s marketing strategy. Carpenter, who joined the company in 1989, was understood to be unhappy with decisions made by his superiors at Lego’s global head […]

OFT re-opens exclusive PC supply inquiry

Marketing Week

The Office of Fair Trading (OFT) is to re-examine the question of whether exclusive supply deals between high-street stores and PC manufacturers restrict consumer choice. The decision follows the submission of fresh research by the John Lewis Partnership to the OFT in May. The retailer argued that the exclusive supply deals between electrical retailer Dixons […]