Mothercare tries ‘community’ site
Marketing WeekMothercare has relaunched its first serious consumer website – Mothercare.com – with the aim of nurturing one-to-one relationships with its customers. The retailer has been working with website personalisation specialist Broadvision to create a “dynamic, content rich site that will feed advanced, profile-based content relevant to Mothercare’s customers”. The site replaces an online corporate brochure […]