Month: August 2000

Mothercare tries ‘community’ site

Marketing Week

Mothercare has relaunched its first serious consumer website – Mothercare.com – with the aim of nurturing one-to-one relationships with its customers. The retailer has been working with website personalisation specialist Broadvision to create a “dynamic, content rich site that will feed advanced, profile-based content relevant to Mothercare’s customers”. The site replaces an online corporate brochure […]

BHWG picks up ‘junk mail’ opt-out service

Marketing Week

The Royal Mail’s controversial new company, the Postal Preference Service, has appointed Barraclough Hall Woolston Gray to handle the full service advertising campaign for its launch. BHWG will create an advertising campaign to promote the company’s direct mail opt-out service. The appointment was made by Jackie Duff, PPS’s marketing director, who refused to give details […]

Sense of humour donation needed

Marketing Week

Obviously the humour by-pass operation that Maurice Breen from Edinburgh must have had was a total success (MW August 17). (Maurice you surely can’t have been born that way. Can you?) I’m with Nock Coode from Thames Ditton (MW same issue). Iain Murray’s back page column is brilliant. Chris Marshall Publicity and promotions manager, Royal […]

ITC outlaws Sony but lets Heinz ad run

Marketing Week

TV watchdog the Independent Television Commission has outlawed an ad for a Sony digital music player, for being “unacceptably offensive”. The ad shows an emergency team preparing to use equipment for cardiac shock treatment on a teenager. In fact, the team place ear pieces from a music player in the lad’s ears and with each […]

Dyke inspires new BP logo shock

Marketing Week

The design industry is swinging its handbags over Landor Associates’ new logo for BP. Marcello Minale, partner of design group Minale, Tattersfield & Partners, writes to Marketing Week on the “spirograph” subject: “The first design that every GCSE art student undertakes is the BP geometic construction of a sunflower.” Minale continues: “So nil points to […]

Faster pastor hopes to raise £1m

Marketing Week

Trendy pastor Paul Sinclair is giving a new meaning to the title “Rev” as he aims to become the Internet’s first charity million-pound fundraiser. Motorbiking nut Reverend Sinclair kickstarted a campaign for his London parish by posing on his mean machine and risking sponsored stunt-riding – before the wheels fell off when the bike was […]

Bring on the Branson

Marketing Week

Sir Richard Branson believes attractions such as more rollovers, more millionaires and more cash to Good Causes can raise ticket sales by 44 per cent in a new People’s Lottery. But it’s not only the National Lottery Commission that has serious doubts about this claim. When the first balls drop from the newly-installed National Lottery […]

MoS moots research on papers

Marketing Week

The Mail on Sunday is looking for partners to help fund research into the national Sunday and daily newspaper markets. The newspaper is also considering research into other areas, such as the influence of environment on the performance of an ad. Sue Dear, advertisement director for the Mail on Sunday, claims research into the different […]

Weetabix enters organic arena with Nature’s Own

Marketing Week

Weetabix is entering the organic food sector with the launch of a new range called Nature’s Own. Two products, Wheat Biscuits and Malted Wheat Squares, will initially be available when the range launches in September. Packaging for Nature’s Own, which is made from organically-grown Canadian white winter wheat, will display the Weetabix logo. Weetabix is […]

Camelot: Lottery Commission fight

Marketing Week

Camelot was yesterday [Tuesday] granted permission to seek a judicial review of the Lottery Commission’s decision to negotiate the terms of the next lottery licence exclusively with the People’s Lottery. But the High Court rejected Camelot’s request for an injunction to prevent the Lottery Commission from resuming talks with the People’s Lottery until proceedings were […]

Fiat Japan boss to take UK marketing role

Marketing Week

Fiat has filled the position of UK marketing director, two months after Enrico Atanasio left the company to join Land Rover in Italy. Frederico Gorini, who is in charge of Fiat’s marketing in Japan, is joining the UK operation next week. Gorini, who is originally from Italy, will take up responsibility for Fiat’s &£50m UK […]

Vogue to distribute largest insert to date with Beautyspy

Marketing Week

Beautyspy, the online and high street fashion retailer, has signed a deal with Vogue to distribute 120,000 catalogues to UK consumers in the magazine’s October edition, available on September 15. The 28-page catalogue, which will be attached to Vogue by magnastrip, is the largest insert to date in the magazine, according to publisher Condé Nast. […]

Branson effect has its limits

Marketing Week

Strange as it may seem, the UK’s leading tycoon sometimes has a problem with figures. They were unconvincing when he pitched for Channel 5 and innumerable other TV stations. And their paucity let him down when he bid for the National Lottery first time round. So critics were expecting him to stumble when he pitched […]