Bendicks hires Yoplait Dairy boss

Anne Hollamby, marketing director of Yoplait Dairy Crest, has been named head of marketing at UK confectioner Bendicks of Mayfair.

Hollamby replaces Neil McIntosh, who left Bendicks last year to become Ferrero UK marketing director.

In May, Bendicks launched its biggest TV advertising campaign to date, a £6m launch of boiled sweet brand Campino, which is produced by its German parent company Storck.

The German confectionery giant also produces Werther’s Original and Riesen chocolate chews.

Further launches are expected in the UK as the company increases its presence in the market.

Hollamby, who spent 19 years at Dairy Crest and was involved in the launch of Petits Filous and Yoplait Wildlife, will take control of the Storck and Bendicks brands, with an estimated annual ad budget of £8m.

She will report to Bendicks managing director Paul Seftel.

“We have ambitious growth plans for the next five years to develop the Bendicks and Storck brands in the UK,” says Seftel.

Leagas Delaney is the creative agency for Bendicks and MBS Media handles media buying for the brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here