Anne Hollamby, marketing director of Yoplait Dairy Crest, has been named head of marketing at UK confectioner Bendicks of Mayfair.
Hollamby replaces Neil McIntosh, who left Bendicks last year to become Ferrero UK marketing director.
In May, Bendicks launched its biggest TV advertising campaign to date, a £6m launch of boiled sweet brand Campino, which is produced by its German parent company Storck.
The German confectionery giant also produces Werther’s Original and Riesen chocolate chews.
Further launches are expected in the UK as the company increases its presence in the market.
Hollamby, who spent 19 years at Dairy Crest and was involved in the launch of Petits Filous and Yoplait Wildlife, will take control of the Storck and Bendicks brands, with an estimated annual ad budget of £8m.
She will report to Bendicks managing director Paul Seftel.
“We have ambitious growth plans for the next five years to develop the Bendicks and Storck brands in the UK,” says Seftel.
Leagas Delaney is the creative agency for Bendicks and MBS Media handles media buying for the brand.