Former head of Clickmango joins Telewest

David Caswell, former marketing director of doomed natural health products site, is joining cable company Telewest as head of interactive services.

Caswell’s appointment comes as Telewest strengthens its consumer marketing team to boost brand acquisitions and aid retention.

John Petter, a project manager at Procter & Gamble, has been recruited as head of digital TV, with responsibility for building TV equity, content and strategy.

Petter and Caswell will report to David Hobday, Telewest’s director of TV and visual products.

Both positions have been created to strengthen Telewest’s presence in the digital and interactive markets and improve its customer focus.

Caswell, who joined Clickmango in February from Disney TV, where he was European marketing manager, will have responsibility for all non-broadcast TV services, including e-commerce, e-mail and gaming.

Hobday says: “Caswell and Petter join us with a track-record of big brand successes. I am delighted they have chosen to join Telewest as we continue to deliver leading digital technology to our customers.” However, Telewest has put its digital roll-out on hold due to a shortage of set-top boxes.

Clickmango, which was launched earlier this year in a blaze of publicity, this week announced it is to close after failing to secure extra funding.

Its 20 staff have been given one month’s notice as part of a plan to wind the company up by the end of September, unless a buyer can be found.

A Telewest spokesman says: “Caswell took the decision to leave Clickmango a number of weeks ago when he saw the opportunity at Telewest.” He joins Telewest on August 14.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here