ITC bans Daewoo ad over ‘misleadingly sweeping’ claim

Daewoo has been forced to pull a Duckworth Finn Grubb Waters ad which claims customers who put their cars in for service receive “virtually identical” replacements.

The ad, which was shot in a CCTV style, claimed “every year, thousands of cars are taken from their owners’ homes and places of work… and replaced by virtually identical ones with hardly anybody noticing”.

The Independent Television Commission (ITC) upheld a complaint by a Daewoo Leganza owner who had only been given an exact replacement once in more than a dozen servicing appointments. The ITC said the ad was “misleadingly sweeping”.

The ITC has also upheld complaints against Channel 4 and Channel 5 after they decided to defy Broadcast Advertising Clearance Centre (BACC) advice and show a potentially offensive ad for Miller Pilsner.

The ad, by Rainey Kelly Campbell Roalfe/Y&R, features a US comedian saying that his friends at home had said “wear the fox hat” when he announced he was going to Auchtermuchty.

The play on words resulted in some viewers hearing an expletive.

The commercial was shown on Scottish and Grampian television in 1998 and attracted no complaints.

Electrical retailer Comet has been forced to pull an ad for its “price guarantee scheme” after staff refused to give a refund to a customer who had found a lower price at a nearby Argos.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here