Lastminute calls review of £5m creative account

Lastminute.com is understood to be reviewing its creative account, worth more than £5m.

The company, launched in Europe in 1998 by co-founders Brent Hoberman and Martha Lane Fox, is understood to have contacted the Advertising Agency Roster (AAR) about the review.

Incumbent M&C Saatchi is thought to be repitching for the account. No one at the agency, which was appointed in July last year, was available for comment.

New PHD, which picked up Lastminute’s media buying and planning in February, is believed to be unaffected.

Lastminute is thought to be keen to change the perception that it is solely a cheap travel booking service. The website also offers consumers restaurant reservations, music and theatre tickets and gifts at short notice.

The website was launched in Europe in autumn 1998, targeting “cash-rich, time-poor” professionals, aged 25 to 45.

Millions of pounds were wiped off Lastminute’s share value after the company floated in March just before a downturn in Internet stocks.

Latest from Marketing Week

Marketoonist on vanity metrics

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here