Budweiser brewer Anheuser-Busch International has appointed Andrew Day as vice-president and managing director of its European operations, also overseeing Africa and the Middle East.
Day, who will have overall responsibility for European marketing strategy, replaces William McNulty, who has returned to the company’s US headquarters in St Louis.
Day was previously vice-president of Anheuser-Busch Japan and has been with the company for ten years. He has also been given a place on the company board.
London-based Day reports to Anheuser-Busch chief executive Stephen Burrows.
European marketing director James Lousada, who controls day-to-day marketing, reports to Day.
Burrows says: “Europe is our largest international market. Day brings diverse international management experience and will be able to build on our strong base in Europe.”
Anheuser-Busch’s creative advertising is handled by BMP DDB in the US and Europe. The company also uses San Francisco-based Goodby Silverstein, which created the Frogs and Lizards campaign.
Anheuser-Busch sales in Europe, Africa and the Middle East, increased 3.1 per cent in 1999 compared with the previous year.