Leader Price, the French discount retailer, is to open ten supermarkets in Spain in September. Leader Price own-label products are already available through a number of Spanish grocery chains, including Super Stop and Uvesco.
Learn how to leverage the creator economy and utilise user generated content for your online and offline marketing strategies.
From Pepsi’s decision to launch an innovation hub to Facebook’s data fine and brands threatening to pull spend from digital, catch up on all the marketing news this week.
The BBC’s marketing director Charlotte Lock offers an insight into what goes into a World Cup marketing campaign, and what was planned had England made it to the final.
Marketing has to fly the flag for the customer and make itself indispensable to the rest of the business so it is seen as more than just a cost centre, says Raoul Pinnell.
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