Leader Price, the French discount retailer, is to open ten supermarkets in Spain in September. Leader Price own-label products are already available through a number of Spanish grocery chains, including Super Stop and Uvesco.
Three years ago the frozen food category was in steady decline and Birds Eye’s marketing director admits the brand was a “huge part of the problem”. Now, with a new owner and a new direction it has started to turn things around.
Despite some questionable business models, we can all learn from ‘digitally vertical native brands’ but not necessarily for the reasons touted.
Marketing Week reviews the latest books for marketers.
Given the most hyped technologies of 2017 have failed to make an impact this year, marketers would be wise to perfect customer experience on incumbent tech like mobile before shifting focus to blockchain, VR and voice.
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