Murray out of touch with fans

Being a cricket-loving 30-something (sadly, not my batting average), I can sympathise a little with Iain Murray’s traditional cricketing stance, but agree wholeheartedly with John Read’s desire to make a change at the pavilion end.

Surely it is better to encourage a wider audience to the game? After all, the nature of the game itself is not being subjected to any changes.

As the father of three typical teenage boys, I can bear witness to the fact that Channel 4 is making the game more attractive to both occasional viewers and cricket lovers – and that includes all the fringe aspects of its coverage.

That is surely the point. Murray might well prefer the quiet, cosy atmosphere that MCC membership provides, but that privilege (and that’s often what it is) is not the atmosphere in which the vast majority of cricket lovers will ever watch the game.

And while the lucky few crave silence in the comfort of their exclusive privacy, one cannot resist asking the question: what contribution are they making to the long-term benefit of the game?

I applaud the marketing initiatives from ECB and Channel 4 and hope they can attract a swell of new young talent, more interested in stopping the rot – not the music.

Martin Henson

Marketing director

Maple Works


East Sussex

Latest from Marketing Week

The Insight Show partners with networking forum AURA

Insight Show

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here