Wolff Olins executive creative director Doug Hamilton, the man who created the Orange brand, is to work exclusively for one of the brand consultancy’s biggest clients, Hutchison Whampoa.
As Hong Kong’s largest conglomerate, Hutchison Whampoa was the original parent of Orange.
Hamilton will help to develop the company’s portfolio of brands which span telecoms, port operators, energy, retail and property interests around the world.
He will work directly for Hutchison Whampoa but remains executive creative director and partner of Wolff Olins.
A spokeswoman for Wolff Olins says Hamilton is likely to work on the creation of Hutchison’s third-generation mobile phone brand. But she says this does not necessarily mean the consultancy has won the account to create the brand for the UK’s fifth cellular network.
She says she is unaware of any exclusive deal between the consultancy itself and the client. At least 12 branding consultancies have been competing to win the prize of creating the corporate programme.
Hutchison 3G is also searching for an advertising agency to promote its 3G mobile phone network, with a budget estimated to be worth upwards of &£30m (MW July 6).
Wolff Olins chairman Brian Boyle says of Hamilton’s move: “Hutchison Whampoa will benefit from Doug Hamilton’s focus and broader involvement.
“Wolff Olins will gain from his experience.”