Creator of Orange moves over to Hutchison Whampoa

Wolff Olins executive creative director Doug Hamilton, the man who created the Orange brand, is to work exclusively for one of the brand consultancy’s biggest clients, Hutchison Whampoa.

As Hong Kong’s largest conglomerate, Hutchison Whampoa was the original parent of Orange.

Hamilton will help to develop the company’s portfolio of brands which span telecoms, port operators, energy, retail and property interests around the world.

He will work directly for Hutchison Whampoa but remains executive creative director and partner of Wolff Olins.

A spokeswoman for Wolff Olins says Hamilton is likely to work on the creation of Hutchison’s third-generation mobile phone brand. But she says this does not necessarily mean the consultancy has won the account to create the brand for the UK’s fifth cellular network.

She says she is unaware of any exclusive deal between the consultancy itself and the client. At least 12 branding consultancies have been competing to win the prize of creating the corporate programme.

Hutchison 3G is also searching for an advertising agency to promote its 3G mobile phone network, with a budget estimated to be worth upwards of &£30m (MW July 6).

Wolff Olins chairman Brian Boyle says of Hamilton’s move: “Hutchison Whampoa will benefit from Doug Hamilton’s focus and broader involvement.

“Wolff Olins will gain from his experience.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here