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Procter & Gamble is launching a new line of nappies and wipes for sensitive skin, called Pampers Sensitive. The end of August launch will be supported by a £3m TV and direct marketing campaign by Saatchi & Saatchi.

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Procter & Gamble is launching a new line of nappies and wipes for sensitive skin, called Pampers Sensitive. The end of August launch will be supported by a £3m TV and direct marketing campaign by Saatchi & Saatchi.

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