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SPCA holds merger talks with IPA

Marketing Week

The Sales Promotion Consultants Association (SPCA) has opened talks with the Institute of Practitioners in Advertising (IPA) with a view to a merger. It would fulfil the IPA’s long-term plan to bring more below-the-line agencies into the fold. IPA director general Nick Phillips comments: “The market for marketing communications is changing extremely fast and there […]

SPCA holds merger talks with IPA

Marketing Week

The Sales Promotion Consultants Association (SPCA) has opened talks with the Institute of Practitioners in Advertising (IPA) with a view to a merger. It would fulfil the IPA’s long-term plan to bring more below-the-line agencies into the fold. IPA director general Nick Phillips comments: “The market for marketing communications is changing extremely fast and there […]

The Bitter End

Marketing Week

News that Bass may sell its brewing arm due to underperformance does not bode well for the UK industry. If Bass, one of the three major brewers and the one with the product development record, is bailing out, what chance do the others have of making it to the end of the next decade? The […]