IR picks Cramm for £3m charity project

The Inland Revenue has appointed direct marketing agency Cramm Francis Woolf to launch a &£3m campaign promoting charity donations through the payroll.

The campaign will target employers and will highlight measures unveiled by the Chancellor of the Exchequer Gordon Brown aimed at boosting donations to charity among 18- to 34-year-olds. Donations through the payroll are not taxed by the Treasury, and the Government is offering a ten per cent supplement to all donations made.

The agency will undertake a three-year programme to encourage more employers to offer a payroll-giving scheme to their employees. CFW managing director Paul Woolf says: “We aim to double the amount donated through payroll in the next three years, and to increase access to a payroll-giving scheme from one in five to one in three employees.”

The campaign will run alongside a series of workshops and exhibitions where employers can discuss setting up the scheme. A previous campaign is thought to have failed because it targeted employees, the majority of whom were unable to donate in this way because their employers did not have the software to operate it.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here