Marketing chief quits Jacobs after 7 months

Jacobs Bakery UK and Ireland marketing director Barbara Reid has left the company, just seven months after taking the job.

A spokeswoman for Danone-owned Jacobs says Reid has returned to her native Canada after deciding not to renew her contract, which recently came up for renewal.

It is believed Reid has already quit. She is currently in Canada and was not available for comment as Marketing Week went to press.

Lorna Davies, director of the company’s UK, Irish and New Zealand division, will take temporary charge of marketing while a replacement for Reid is found. Davies is on holiday and was also unavailable for comment. It is not known if Reid has a job to go to.

Prior to joining Jacobs, she ran her own management consultancy in Canada. She has also been an international marketing director of cereal giant Kellogg.

Reid took over as marketing director at Jacobs in January – working on brands such as Crackers, Twiglets and Club biscuits – replacing Paul Cousins.

Cousins, who signed the company’s sponsorship deal with Who Wants To Be A Millionaire, left to become a director of marketing consultancy Catalyst.

The Jacobs creative advertising account is handled by Euro RSCG Wnek Gosper.

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